About
INS. stands for In Noble Service
It's the standard we hold every policy to: serve the client's interest first, explain things plainly, and never sell coverage we wouldn't put on our own families.
Who we are
INS. is an insurance agency in Alpharetta, Georgia, founded by Michael Gordy in 2026. We write home, auto, life, boat, umbrella and business coverage in Georgia, Alabama and Tennessee, and we also write in Arkansas and Texas.
Michael has worked in insurance since 2017. Before that he played golf professionally, with two national championships and five professional wins. He built INS. around a simple rule: we win clean or we don't win.
What that means for you
- We ask what you want covered, then build your quote around it.
- Before you buy, we explain what your policy pays for and what it doesn't.
- We tell you what a policy leaves out, even when the right coverage costs more.
- We don't use pressure, fake deadlines or scare tactics.
- If your coverage is already right, we'll tell you to keep it.
Licenses
Michael Gordy is a licensed property and casualty and life and health insurance agent, National Producer Number (NPN) 18321306.
- Georgia: license 3122377
- Alabama: license 3001858212
- Tennessee: license 2462691
- Arkansas: license 18321306
- Texas: license 2655451
The agency, Michael Gordy Financial Services, Inc., DBA INS Insurance Agency, is licensed as an insurance agency, NPN 19451968.
- Georgia: agency license 210875
- Alabama: agency license 3004220388
- Tennessee: agency license 3004329735
- Arkansas: agency license 3004329743
You can check any of these on the National Insurance Producer Registry at nipr.com.
Policies are written through Farmers Insurance® and other insurance companies. Coverage, discounts, and availability vary by state and carrier.
Send us your current policy
We'll go through it with you, explain what it pays for and what it doesn't, then build a quote around what you want covered. If yours already covers what matters to you, we'll say so.